The March 2024 core update has revealed that Google is not against AI-generated content. Instead, it is against automatically generated content meant for manipulating search rankings and does not provide any value to the users.
Google penalizes spammy and unoriginal content that is neither user-centric nor helpful, irrespective of how it is generated. It takes strict actions to ensure quality content and offer what users need.
You can use AI to generate content without worrying about de-ranking and penalties. However, you need to pay attention to some crucial factors to generate content that the search engine loves. And that’s what we’re going to unveil in this article.
How to Create AI Content that Google Loves
Based on our experiments with AI-generated content after the March core update, we believe the following factors can help you secure top rankings on SERPs (Search Engine Result Pages) and avoid Google penalties.
1) Content Originality
Google hates unoriginal content created just through rephrasing and rearranging sentences. Ultimately, such content does not offer anything valuable to the users. It provides what’s already there.
When you generate content from scratch using AI, it writes the whole piece based on the information that’s already available. It fetches information from different web pages and sources and writes the content. Thus, the generated content is not original.
Google loves content originality. If you create AI content with new information, experiences, data, and other details, it will offer better positions on SERPs to offer more value to the searchers.
2) High-Quality Content
The quality of the content plays an important role in its rankings. Google strives to deliver quality content to the searchers. That said, if your content offers quality, it will prefer it over other pieces.
The best way to evaluate your AI content quality is through Search Rater Guidelines. Although they are for human search raters and do not affect rankings, they help in self-assessment.
While writing content pieces using AI, consider Google’s E-E-A-T guidelines, which means:
Experience (E): The first-hand experience of the writer to ensure the content is helpful and original.
Expertise (E): The experience of the author in the subject or field. A field expert will offer more value and insights compared to a common writer.
Authoritativeness (A): The authority of the website and the author. For website authority, backlinks and industry reputation matter a lot. Ideally, the author’s credentials and details should be mentioned in a short bio linking to a detailed user page.
Trustworthiness (T): It considers the accuracy, credibility, credibility, and other things of the website to understand how trustworthy the website is to value its information.
3) User-centric Content
The primary goal of Google is to offer the best results according to the search query. It strives to fulfill the needs of the searcher and offer what the searcher is looking for, and that’s how the web pages are ranked.
As a writer, the goal should be to produce user-centric content. Consider the search intent behind the topic and keywords and offer what the user needs. The content should be highly relevant, actionable, and value-driven. Focus on what the audience is looking for and address the pain points while writing with the help of AI.
The more you care about the searchers, the more Google will love you.
4) First-hand Experience
Google updated its Quality Rated Guidelines in December 2022. It added an extra “E” to the previous E-A-T guidelines.
This extra “E” refers to Experience, and that’s what purely AI-generated content lacks. After this update, Google values the first-hand experience of the author more than ever before. Because the user of a product or service can offer better information, reviews, and details to the user.
AI-generated content does not have any first-hand experience. Therefore, it does not provide honest and unique opinions and does not add any value.
Include your first-hand experience in the article while writing sections with AI. If it's a product or service, share your experience after using it. It's more helpful for the searchers.
5) Expertise and Authority
Even if you are using AI to write content, your expertise should be highlighted to make the content more authentic and valuable for the users. For this, you can pick expert writers according to the topic, domain, or field.
For instance, an SEO consultant would be the right person to write on any SEO topic. He can share his expertise and create helpful, user-centric, and authoritative content that users can trust and rely on. Moreover, it is also possible to take SME (Subject Matter Expert) interviews and add their thoughts to the content.
Showing the writer’s name and other contributors on the web page is great. There can be a short description, social profile links, and other details. Google loves it when an expert writes authoritative content.
6) Content Readability
The content on the website should be easy to read to target a wider audience. Ideally, it should be easy enough that an 8th grader can understand it without any hassle. It should be free from jargon and difficult words, and everything should be explained in simple and concise words.
If you make your content readable, the visitors will stay longer on the website, decreasing the bounce rate. It will give a signal to Google indicating content relevance and simplicity. Secondly, it plays a role in improving user experience along with other factors.
An easier way to check readability is the Flesch-Kincaid Grade Level: target 8th grade or a score of above 60.
7) SEO Best Practices
Along with other factors, content creators must also pay attention to SEO while creating content with AI.
It is a must to start with the selection of the right keywords. The writer needs to understand the user intent of each keyword and carefully place them within the article following on-page SEO best practices. The keywords can be placed in the title, meta description, introduction, H2s, and H3s.
Enhance Content Creation with Underwriter
Google doesn’t hate AI content. It actually hates spammy or low-quality content of zero additional value, irrespective of how it is created.
That said, writers can use AI content creation tools to write blog posts and website content. However, they need to pay attention to the factors we have discussed.
Underwriter is an all-in-one AI content generation tool that helps in content outlining, fact-checking, data analysis, brainstorming ideas, image generation, blog posts, voiceovers, code generation, transcription, editing, etc.
You can use it for creating blog posts or website content of top-notch quality that Google will love. Let’s see how.
Suppose we want to write a detailed article on “What is Artificial Intelligence?”
Go to the AI Writer section of Underwriter. Here, you can write blog titles, intros, conclusions, and even a complete blog section. You can also generate blog ideas.
This feature of Underwriter allows you to create user-centric, useful, and SEO-optimized content. You can make changes to include your experience, expertise, first-hand experience, etc. You can make it original and offer value to the readers. The final post will be according to Google’s quality guidelines.
Underwriter can also write the whole blog post from scratch. Scroll down in AI Writer, and you will see more content generation options. Under contents, click Article Generator.
Enter the article title, focused keywords, and other details. You can also select creativity options, tone, and length. Click Generate.
Underwriter will generate the whole article. After that, you can make changes according to Google E-E-A-T and make the article original, authentic, user-centric, experience-based, SEO-optimized, and readable.
After writing the blog post, you can edit it through the Smart Editor of Underwriter. You can even check Grammar issues.
You can also create attractive images using Underwriter. Click AI Images. Enter the details of the image you want and click Generate.
Sign up for Underwriter for free and create content that Google loves. Apart from blog posts, you can write any type of content, be it headlines or product descriptions. It can level up your content game and help you conquer SERP rankings.
